Integrated Data & Targeting Capabilities

Our Data hub streamlines your tech stack and accelerates your time to value. Unify, transform and harness your data in ways not possible before.

Data & Audience Planner

Our clients can easily get pre-launch data about their targeted audience and plan their budgets with confidence by using verticals or particular segments they are interested in. This in turn enriches their 1st party data by building a more robust customer profile before going live.

Our AI-powered analytics data hub is a visionary tool that empowers impactful CTV campaigns. It helps predict campaign outcomes, and effortlessly optimize future performance.

Data & Audience Planner

Our clients can easily get pre-launch data about their targeted audience and plan their budgets with confidence by using verticals or particular segments they are interested in. This in turn enriches their 1st party data by building a more robust customer profile before going live.

Our AI-powered analytics data hub is a visionary tool that empowers impactful CTV campaigns. It helps predict campaign outcomes, and effortlessly optimize future performance.

Data & Audience Planner

Our clients can easily get pre-launch data about their targeted audience and plan their budgets with confidence by using verticals or particular segments they are interested in. This in turn enriches their 1st party data by building a more robust customer profile before going live.

Our AI-powered analytics data hub is a visionary tool that empowers impactful CTV campaigns. It helps predict campaign outcomes, and effortlessly optimize future performance.

Audiences Targeting Capabilities

We can precisely target your best customers within a mile of your business by gathering customer data from online sources and using that rich profile to more accurately recognize and reach customers on any device. We leverage a powerful identity graph to analyze and connect with consumers across every channel.

Audiences Targeting Capabilities

We can precisely target your best customers within a mile of your business by gathering customer data from online sources and using that rich profile to more accurately recognize and reach customers on any device. We leverage a powerful identity graph to analyze and connect with consumers across every channel.

The Audience Builder consist of

  • Consumer segments – focuses on users’ interests, users search and more.
  • Demographic segments look at criteria such as gender, age, ethnicity, household income and other details
  • Geographic targeting levels Country, State, Congressional District, DMA, Zip Code

The Audience Builder consist of

  • Consumer segments – focuses on users’ interests, users search and more.
  • Demographic segments look at criteria such as gender, age, ethnicity, household income and other details
  • Geographic targeting levels Country, State, Congressional District, DMA, Zip Code

Identify, Target & Map Audiences

With xRoads advanced targeting capabilities combined with AI tools, you can reach your potential audiences with a high level of accuracy.

Audience Targeting Capabilities​

Identify, Target & Map Audiences

With xRoads advanced targeting capabilities combined with AI tools, you can reach your potential audiences with a high level of accuracy.

Identify, Target & Map Audiences

With xRoads advanced targeting capabilities combined with AI tools, you can reach your potential audiences with a high level of accuracy.

Advanced Marketing Platform

Track & map users by their preferences

  • Create each segment’s ad group of your overall CTV advertising campaign.
  • Segment and target by demographics, location, 1st party behavioral data, interests, age, income and other factors in order to deliver them the message that resonates with them.
  • CRM integration: Track, identify and determine the right message according to your 1st party data – New customers, Need-Based customers, Wondering consumers, Impulse Shoppers, Promotions seekers or any typecast at the right time.

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