Advanced Marketing Platform

CrossRoads

Our proprietary advanced marketing platform transforms the way marketers engage with their target audiences, verify and measure their campaign’s delivery and performance of media.

Cross Roads software allows marketers an omnichannel strategy and advanced capabilities across channels, formats and devices to master the fragmented TV landscape including Linear & CTV, Digital Video, Display and Social.

Advanced Marketing Platform

CrossRoads

Our proprietary advanced marketing platform transforms the way marketers engage with their target audiences, verify and measure their campaign’s delivery and performance of media.

Cross Roads software allows marketers an omnichannel strategy and advanced capabilities across channels, formats and devices to master the fragmented TV landscape including Linear & CTV, Digital Video, Display and Social.

Fast & Efficient

CrossRoads has a fast, efficient, and friendly interface providing an advanced Ad-serving platform with an intuitive campaign manager and loads of simply conveyed data on the campaign delivery, frequency capping and user-level data analysis for every impression.

Fast & Efficient

CrossRoads has a fast, efficient, and friendly interface providing an advanced Ad-serving platform with an intuitive campaign manager and loads of simply conveyed data on the campaign delivery, frequency capping and user-level data analysis for every impression.

Intelligent Bidder

Intelligent Bidder that fine-tunes your campaigns for maximum performance towards:

  • Creatives and targeting groups match making frequency sweet spot
  • Locations of interest and of diminishing returns
  • Companion smaller screens that drives results
  • Companion DOOH screens that are highly likely to be seen by our retargeted audience

xRoads Targeting

  • Allow and Block Lists
  • Audience based packages (3rd and 1st party data, negative or positive targeting)
  • National scale with local precision:
    Country | State | District | City | DMA | Zip code

xRoads Budgeting

Fixed Value budgeting on:

  • Impressions
  • Requests
  • Revenue with multiple timeframe selectors
  • Behaviour (ASAP/EVEN)
  • Frequency Capping – Based on Household ID. Lifetime, day, hour, min)
  • Dayparting
  • Pacing Time zone

Reporting

  • Detailed real time reporting
  • User Management with role assignment
  • Dedicated reporting for external users
  • External Fees Calculation

Ad-Server

AI Attribution

Intelligent Bidder that fine-tunes your campaigns for maximum performance towards: Creatives and targeting groups match making Frequency sweet spot Locations of interest and of diminishing returns Companion smaller screens that drives results Companion DOOH screens that are highly likely to be seen by our retargeted audience.
CrossRoads Features

Platform tailored to your needs

Intelligent Bidder that fine-tunes your campaigns for maximum performance towards:

  • Creatives and targeting groups match making frequency sweet spot
  • Locations of interest and of diminishing returns
  • Companion smaller screens that drives results
  • Companion DOOH screens that are highly likely to be seen by our retargeted audience
  • Allow and Block Lists
  • Audience based packages (3rd and 1st party data, negative or positive targeting)
  • National scale with local precision:
    Country | State | District | City | DMA | Zip code

Fixed Value budgeting on:

  • Impressions
  • Requests
  • Revenue with multiple timeframe selectors
  • Behaviour (ASAP/EVEN)
  • Frequency Capping - Based on Household ID. Lifetime, day, hour, min)
  • Dayparting
  • Pacing Time zone
  • Detailed real time reporting
  • User Management with role assignment
  • Dedicated reporting for external users
  • External Fees Calculation
Intelligent Bidder that fine-tunes your campaigns for maximum performance towards:
Creatives and targeting groups match making
Frequency sweet spot
Locations of interest and of diminishing returns
Companion smaller screens that drives results
Companion DOOH screens that are highly likely to be seen by our retargeted audience.
  • 1st Party Data/CRM Data
  • Political Data Providers 
  • Previous Campaign’s Data

Data processing and reclamation on the xRoads Platform.

Improved accuracy and input

Attribution data from 1st party / Clean Room data about brandlift, actions performed online, actions performed offline, polls moves, new signs added, contributions / purchased.

Faster and more granular output

AI-based Decision Making: Smart Budget allocation and adjusted CPM Based on unlimited actionable insights params: Time, Day, Creative, TV os, Geolocation, TV Channel, IAB Category , Audiences and more.

Publisher Profitability

CrossRoads 4 Publishers

CrossRoads provides a comprehensive solution to content owners, distributors, networks, and web publishers. We collaborate with lead industry publishers and app owners to help them monetize their assets efficiently. We are experts in matchmaking brand owners with the right channels, directing guaranteed advertising budgets to the right inventory, and significantly increasing ad-break yield while growing publisher profitability.

How it works

Publisher Features

Direct Demand

Leap4 has close and direct relationships with brands, advertisers and marketers simplifying the demand allocation, reducing layers in the inventory stack, and maximizing fill rates.

Easy Integration

Leap4’s software integrates easily with your assets and handles all complex backend configurations seamlessly.

Smooth integration

xRoads ensures fluid delivery across all endpoints and assures low latency which significantly affects fill rates.

Brand Safety

We adhere to industry standards for brand safety, which includes appropriate ad placements and content.

Data & Reporting

Valuable insights and integrated reporting are at xRoads core. xRoads simplifies data analysis for better CPM optimization and inventory matching.

Harness our tech for ultimate sequential messaging everywhere.

Cross Platform

CrossRoads Omnichannel Execution

Consumers are no longer confined to a single screen; they move fluidly between their Smartphones, Tablets, Laptops, and notably, their Smart TVs. CrossRoads platform facilitates an omnichannel strategy with advanced capabilities across various channels, formats, and devices to pinpoint consumers wherever they stream and move them along the purchase funnel.

AI-Powered Capabilities

Based on our expertise and AI data capabilities, we craft an omnichannel roadmap tailored to each budget. Our approach involves:

 

Track relevant data specific to the marketer's target audience and their household

Target this audience with the right CTV ad

Taking into consideration several factors that can impact whether viewers are active on their companion devices during TV programming such as day-parting and genre

After the viewer watches the ad to complition, xRoads omnichannel execution tools retarget this viewer with companion clickable ads on their various devices

Ensuring stronger more robust story telling strategy that communicates across all platform

Measuring an omnichannel marketing strategy

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