Our Journey Began

Over a decade ago in the dynamic landscape of adtech. Throughout the years, we’ve learned, tested and gained deep experience and knowledge to be equipped with everything needed to use the most powerful ad medium in the world – television.

Our Founding Vision

Our founders, seasoned experts in both advertising and technology, saw the potential for something groundbreaking. They recognized that as the way people consumed content evolved, so too must the methods of advertising. The rise of Smart TVs and the proliferation of digital screens demanded a new approach, one that transcended traditional boundaries.

Our Shifting Paradigm...

The world was changing, and advertising had to change with it. Consumers were no longer confined to a single screen; they moved fluidly between their smartphones, tablets, laptops, and notably, their Smart TVs. Yet, the advertising industry was fragmented, with siloed campaigns on each platform. This fragmentation led to missed opportunities and inefficient spending.

Our Innovation

With this insight, we embarked on a journey to build a platform that would bridge the divide between TV and digital advertising. Our commitment to innovation drove us to create a data-driven platform that seamlessly connects the world of television with the precision of digital advertising, utilizing display advertising and social media ads and enabling businesses to find their audiences on Smart TVs with pinpoint accuracy.

Our Core Values

Innovation

We embrace innovation as the driving force behind our technology. We continuously seek new and creative solutions to push the boundaries of what’s possible in the world of TV and Advertising.

TV Lovers

We are passionate about TV. Even the News.

Transparency & Trust

Trust is based on transparency. We are committed to open and honest communication, both within our team and with our clients. We believe that trust is earned and we are determined for it.

Baldness

We are fearless. We are here to dare and challenge the familiar

Performance Excellence

We are committed to excellence in everything we do. We set high standards for ourselves and consistently strive to outperform our own expectations and those of our clients. We believe that excellence is the key to profitability.

Social Impact

We strive to give back to our community in order to make a positive impact.

Our mission

Our Core Values

Innovation

We embrace innovation as the driving force behind our technology. We continuously seek new and creative solutions to push the boundaries of what’s possible in the world of TV and Advertising.

Transparency & Trust

Trust is based on transparency. We are committed to open and honest communication, both within our team and with our clients. We believe that trust is earned and we are determined for it.

Performance Excellence

We are committed to excellence in everything we do. We set high standards for ourselves and consistently strive to outperform our own expectations and those of our clients. We believe that excellence is the key to profitability.

Our mission

Our Core Values

TV Lovers

We are passionate about TV.
Even the news.

Boldness

We are fearless.
We are here to dare and challenge the familiar.

Social Impact

We strive to give back to our community in order to make a positive impact.

Innovative approach.

With this insight, we embarked on a journey to build a platform that would bridge the divide between TV and digital advertising. Our commitment to innovation drove us to create a data-driven platform that seamlessly connects the world of television with the precision of digital advertising, utilizing display advertising and social media ads and enabling businesses to find their audiences on Smart TVs with pinpoint accuracy.

This is us

Yanir Yudovich

Yanir Yudovich

Chief Executive Officer
Entrepreneurial executive and proven deal-maker with extensive background in sales, business development, general management. A pro at turning ideas into reality.
BA, Ex Total Media (Google EMEA) Ex Infantry
Ori Nadler

Ori Nadler

Chief Product Officer
Serial entrepreneur, co-founded several successful ad-tech companies. Extensive background in performance marketing and CTV products.

BA, Ex Naval officer (Major), Ex Wix, Ex Maple (IL gov Ad agency)
Lior Alon

Lior Alon

Chief Technology Officer
Seasoned full stack developer with vast experience with building ad tech, analytics and ecommerce products from the ground’s up.

B.S.c, Ex 8200 unit, Ex Stucco Media

Perks and benefits

Time flexibility

Work from anywhere

Company equity

Professional development

Annual meetup

Stipends

Want to work with us?

The founders

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Aaron Hyde
Aaron Hyde Co-founder and CEO
Warren Chae
Warren Chae Co-founder and CTO
Phoenix Baker
Phoenix Baker Chief of Staff
Joe Marino

Joe Marino

Strategic Advisor
10 years+ experience building sales and customer relationships with major advertiser and broadcaster. Advisory Board Member for BWG Strategy.

BA,
MadHive, Ex Mediamath , Ex Adobe
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